Crabtree & Evelyn’s vision is to transform everyday rituals into extraordinarily pleasurable experiences. C&E has grown from one family-owned store to an international brand renowned for its fragrances, body care products, fine foods, and beautifully packaged gifts. C&E currently has a strong retail presence in more than 65 countries, with over 200 branded retail stores.
Before working with Conveyco Technologies, Crabtree & Evelyn struggled with uncontrolled operational expense due to rapid growth in their eCommerce division combined with unmanaged volume fluctuation.
The primary objective was to reduce unplanned overtime labor costs as a result of seasonal spikes of 200-500% of normal volume. Facing integration of expanding eCommerce markets with their existing retail business, C&E struggled to find the right balance between Capital Expense, including investment in new automation, and ongoing Operational Expenses such as labor costs.
Conveyco, working closely with C&E’s executives and engineers, conducted detailed analysis of both the retail and eCommerce operations to identify pressure points within the existing system. Using pick-to-light technology and order selection solutions, Conveyco engineers built a system that allowed C&E to fulfill their next holiday spike with no overtime.
As year-to-year growth has continued for C&E, they’ve proactively anticipated volume increases and expanded Conveyco’s scalable solution to control growth efficiently and avoid unanticipated operational expenses. Additionally, since the solution accommodates spikes in volume effortlessly, C&E did not need to invest in excess levels of automation that would sit idle until needed. Conveyco’s “right-sized solution” balanced capital expenditure with sustainable reduction in human capital.
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